This is not the first time Capcom has used a ploy such as on-disc DLC during the release of their games. Recently released Marvel vs. Capcom 3 also supported DLC for characters, of whom were already coded on to the disc.
Now here's the interesting part. The PlayStation Vita version of the game ships with all of these characters unlocked. This shows that the developer (Capcom) is using a promotional tactic with Sony, in order to increase Vita sales, by adding more value to the handheld's games, when compared to consoles.
Tactics such as this indulge in every form of media. However, a media such as video games relies more heavily on consumers. When people stop buying a companies game because of poor quality, or underhanded tactics, it forces them to either change their ways, or face bankruptcy. Hopefully developers realize the error of their ways, and start catering to the consumer, as they should.
If you wish to understand more, there is a very informative rant video, a personal favorite reviewer of mine, Angry Joe. Credit for much of this information goes to him. I advise you to watch his video entailing these events.
-Chris Hodgkinson
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